Choosing the Best Online Bookmaker

Choosing a great bookmaker is key to competing in the online world of betting. There are many points to consider in choosing the best one. There is no one single best online bookmaker, but instead certain bookmakers cater to the needs of particular subgroups - hobbyists, part time, “professionals”, small cap, and large cap to name a few.

how to choose a bookmaker that is good or bad

Website Ease of Use

A bookmaker’s website has to be easy to use. Navigation should be straightforward and intuitive for beginners, but also offer depth of content for advanced users. Practice using the website prior to committing to a particular website as your main interface with online betting. Check that you can access your live bets quickly, account deposits and withdrawals are secure, and that there is customer service support available during your active hours. 

Most websites now offer mobile betting as well. Download their mobile application and see how easy it is to use. Is this app something that you can see yourself using on a daily basis? Does it have all the same functionality of the desktop website? 

Live Betting

All of the best online bookmakers have live betting platforms. Verify that all of your chosen events are available regularly on the particular website that you are evaluating. Are you looking to bet on local, domestic, and/or international events? Check that these are listed and have minimal lag time for events across the globe. Is the live feed of the event available on the website? Being able to bet on the fly is very important during live betting.

Betting Limits

Are you a beginner in the world of online betting, or are you very experienced? If you are a beginner, you may want to choose a website with low betting limits. If you would like to bet with other beginners, generally choose websites with low betting limits. Some experienced online betters will choose websites with very high betting limits to give themselves the highest flexibility in a variety of bets.

Special Offers

Who doesn’t like a little bit of extra cash to play with? Some websites give a small weekly bonus to encourage customer loyalty. Look for a single free bet, a deposit match, doubling your odds, or free cash with a minimum deposit. Is the special offer just for new users (as a “welcome bonus”) or is it ongoing? 


An additional evaluative measure is if they are certified by an official testing agency. The Independent Betting Adjudication Service (IBAS) helps determine betting-related disputes. The European Sports Security Association (ESSA) ensures sufficient honesty among online bookmakers, uncovering match-fixing, and upholding overall sports betting integrity. GambleAware is a social authority, helping potential gambling addicts identify that they have a problem and point them in the right direction to get help. 

In conclusion, there are many factors that go into choosing the best online bookmakers. In the end, the choice is based on the individual. These guidelines should help the user have a more productive online betting experience.

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